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G-Star 2025 Event Game

This project was commissioned by R/GA Tokyo to be created for the Google Play booth at the G-Star 2025 Expo in Busan, South Korea. Participants could play the game to find gems in bright and colourful fantasy worlds to earn virtual and real-world prices and learn about the different showcased features Google Play has to offer through a vibrant cast of characters.

I contributed a series of game-ready assets and my expertise on pixel art and UI/UX design to the project.

Tilesets

I created four tilesets for the various worlds, each with some idle background animation like swaying trees, grass and flags or a burning torch, to make the worlds feel alive. The tilesets needed to reflect the different areas of the booth and incorporate various elements of the Google Play brand without being too intrusive.

Mystical Forest
Royal Castle
Market Square
Cloud Temple

Maps

In addition to the tileset creation, I also supported the game development by creating the playable game maps for two of the realms using the Tiled level editor.

Mystical Forest
Cloud Temple

Characters & Objects

The characters are playful and vibrant. Each represents their realm, with the robot wizard being the player’s guide through all the realms.
The magic staff allows the player to locate the gems in the world while the portal brings you to new locations.

The characters and objects were designed and brought into pixel art by me.

Interface

The interface itself needed to be compatible with web and mobile use. I created 9-sliced pixel art textures within figma to quickly prototype and create the various required screens. The gem icons each have a distinct shape to improve accessibility for colour-blind users.